This week is fashion revolution week. A movement that was born as a reaction to the terrible accident in the factory Rana Plaza in Dhaka, Bangladesh. On 24 April 2013 many women, men and children were killed and injured when the Rana Plaza complex collapsed.
The fashion industry is unethical, dirty and intransparent. After the oil industry, the fashion industry is the second most polluting in the world. That's why we want to come together this week as part of a global movement calling for a fairer, safer, cleaner fashion industry.
We need to act now.
4 things we can do to change the situation
RAISE AWARENESS. The Fashion Revolution has grown into a worldwide movement and people all over the world are raising their voices against how the fashion industry is run. Many people still aren’t fully aware of the conditions and the negative effects of the fashion industry so we need to keep educating and telling people.
ASK YOUR BRAND. #Whomademyclothes? Demand transparency and better working conditions from well established brands. Make our voices heard. The bigger the movement gets and the more letters the big fishes in the fashion industry receive the faster they will have to act.
BUY CONSCIOUSLY. Slow fashion is a thing and it comes in different shapes and sizes. There are many brands that are following the movement and are using natural, certified fabrics and working in factories with fair wages and working conditions. Slow fashion is sexy. Slow fashion is cool.
BUY LESS. The amount of waste we create by throwing away our clothes every year are unimaginable. On average each American throws away roughly 70 pounds of clothing and other textiles per year, equivalent in weight to more than 200 men’s T-shirts. The prices of fashion are at an all-time low and we don’t value the clothes that we wear and throw them away after a short period. Go for quality instead of quantity.