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Much of the global fashion industry is opaque, exploitative and environmentally damaging and desperately needs revolutionary change. We love fashion, but we don’t want our clothes to come at the cost of people or our planet.

This week is fashion revolution week. A movement that was born as a reaction to the terrible accident in the factory Rana Plaza in Dhaka, Bangladesh. On 24 April 2013 many women, men and children were killed and injured when the Rana Plaza complex collapsed.

The fashion industry is unethical, dirty and intransparent. After the oil industry, the fashion industry is the second most polluting in the world. That's why we want to come together this week as part of a global movement calling for a fairer, safer, cleaner fashion industry.

We need to act now.

4 things we can do to change the situation

RAISE AWARENESS. The Fashion Revolution has grown into a worldwide movement and people all over the world are raising their voices against how the fashion industry is run. Many people still aren’t fully aware of the conditions and the negative effects of the fashion industry so we need to keep educating and telling people.

ASK YOUR BRAND. #Whomademyclothes? Demand transparency and better working conditions from well established brands. Make our voices heard. The bigger the movement gets and the more letters the big fishes in the fashion industry receive the faster they will have to act.

BUY CONSCIOUSLY. Slow fashion is a thing and it comes in different shapes and sizes. There are many brands that are following the movement and are using natural, certified fabrics and working in factories with fair wages and working conditions. Slow fashion is sexy. Slow fashion is cool. 

BUY LESS. The amount of waste we create by throwing away our clothes every year are unimaginable. On average each American throws away roughly 70 pounds of clothing and other textiles per year, equivalent in weight to more than 200 men’s T-shirts. The prices of fashion are at an all-time low and we don’t value the clothes that we wear and throw them away after a short period. Go for quality instead of quantity.


Our founder and creative director, Pauline Treis, is country coordinator of the fashion revolution Switzerland and organises the Fashion Revolution Day Switzerland on the 29th of April in Zurich. We would like to invite you to join us for this event which celebrates all the designers, creators, brands, stores who work for a more ethical and sustainable future of fashion.

Where: Photobastei, Sihlquai 125, 8005 Zürich


13:00 - 21:00 Fair Fashion Market with over 30 sustainable brands and shops

13:00 - 17:00 Different free 30 min workshops, for program check here

13:00 - 17:00 Film screenings

18:00 - 19:00 Panel discussion about the challenges of the fashion industry and the responsibility of the consumers

19:00 - 24:00 Apéro and live music

Let's change the fashion industry together. Fashion should feel good!